Specialized Bicycles wins more than their fair share of mountain bike events and they have come up with a unique way to brag about those wins. It is the Specialized Win Counter Facebook application. The free app is a way for Specialized riders to register their wins through Facebook, celebrating each victory alongside Specialized’s own pro athletes. The Win Counter will tally, aggregate, and feature various Specialized rider wins, from Mark Cavendish to Sam Hill, to the finest “weekend-warrior” championship moments. Visitors will see the Specialized community's latest victories, along with the chance to share race reports, revel in glory, and be featured on the Specialized Facebook fan page.

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