, a company whose core business coordinates all aspects of company trade show involvement, has shown amazing and unprecedented support for the sport of mountain biking. This year alone they have teamed with Cannondale as the title sponsor of Cannondale's domestic mountain bike team (click here
), are promoting events including the amazingly fun Catalina Gran Fondo (click here
), are the title sponsor of the NICA League (National Interscholastic Cycling Association
) and are developing a grassroots network of cycling clubs (click here
You would think that is enough for one year, but Sho-Air' owner, president and CEO Scott Tedro thinks differently. Scott called us over the weekend to tell us, with no small amount of excitement, that he is extending his support of cycling to the Cannondale Pro Road Cycling Team. Why Scott, why?
“With Sho-Air International being a global trade show and event company, it’s imperative we partner with companies that share our vision of performance and excellence,” said Scott. “For us, sponsoring Cannondale Pro Cycling was an easy choice, as they are arguably one of the most visible and professionally managed road teams operating. Furthermore, with us being the managing partner and title sponsor of the Sho-Air/Cannondale North American factory Pro Mountain Bike Team, it makes complete sense to further tie in our two great organizations.”
Our sport is very fortunate to have a guy like Scott on our side.
The new Cannondale Kit with Sho-Air logos.
Ivan Basso putting number on for Paris-Nice race. Look close and you'll see the Sho-Air logo in the upper left.