Just got word that SRAM has hired Duncan Riffle as their North American Mountain Bike PR and Media Coordinator. Duncan, who we have featured many times in our monthly magazine feature, Riders And Their Rides, Inside The Pros' Bikes, is one mean-looking dude, but don't judge this book by the cover. The fast racer is a friendly guy who should be a good fit in his new position. But moving from Santa Barbara to Chi-town? That one is going to be tough.

 
Here is the "official" news release from SRAM:
Duncan, known to most as a 2X US National Downhill Champion, and former Competitive World Cup Downhiller, will now be on board the Marketing Communications team at SRAM Headquarters in Chicago. Duncan will be representing all of their Mountain Bike Brands: SRAM, RockShox, Avid, and Truvativ.

Duncan has raced some form of bike for over 17 years, starting in the single digit years racing BMX, working his way up to National Championship wins in Downhill, and competing in the downhill World Cup for the last decade.

“Bikes are in my blood, they have always provided me with an outlet to express myself, be it emotionally or physically. Although I will be stepping away from World Cup Downhill, I will continue to pursue Enduro racing in North America and Europe during this transitional period. At SRAM we feel Enduro is a discipline showing rapid growth and excitement with many important opportunities for the cycling industry and community. This new adventure working at SRAM, to represent and promote one of my long time sponsors and supporters is one that I am extremely excited about. Becoming part of the global marketing and communications here will allow me to further challenge myself and start a new chapter within the cycling world and beyond. I have always been treated like family in my years being supported by SRAM as a professional racer and ambassador for the brand. It is such a great honor and privilege to be a part of the team.”
—DUNCAN RIFFLE