Bike Racing Is Good For Something:
We had a sneaking suspicion mountain bike racing is good for the
community as well as participants. We've just never bothered to quantify
it. The Boone Mountain Times recently reported a significant boost to
tourism as a result of the Magic Cycles American Mountain
Bike Challenge on Beech Mountain, North Carolina. We're excited someone
took the time to study this. We're even more excited about the
findings. Here's what they had to say:
by Staff Reports
This week, Pirate Race Productions released the
economic impact analysis of the inaugural Magic Cycles American Mountain
Bike Challenge (AMBC) Race Weekend. The event was held on the public
trails of the Beech Mountain Adventure Park in the town of Beech
Mountain and consisted of three races - Short Track, Super-D and Cross
Country - on June 18 and 19.
Thanks to the generous support of Magic Cycles, Archer's Mountain Inn, Black Cat Burrito, Emerald Mountain Realty and Rentals, MaguraDirect.com
and Cane Creek Cycling Components the race attracted 309 racers and
their guests from eight states. Participants traveled from as far as
Georgia, Ohio and Massachusetts, despite severely inclement weather and
the Father's Day holiday.
An economic impact analysis based on a
participant survey executed June 20 to 25 demonstrates that racers
spent approximately $24,880 while in the High Country, contributing
$1,218 to local tax revenue.
According to the survey, the event
generated 184 room/nights at area hotels and rental properties, and the
average participant spent more than $60 in restaurants and $45 in other
Significantly, 64 percent of respondents indicated
that, as a result of their experience at the event, they are "likely" or
"highly likely" to return to Beech Mountain for non-cycling related
travel or activities.
Furthermore, of the 28 percent of
respondents who indicated that this was their first time visiting Beech
Mountain, 71 percent indicated that they are "likely" or "highly likely"
to return for non-cycling related travel or activities.
data demonstrate that not only did the event make a positive impact on
the local economy on an otherwise slow weekend, but Pirate Race
Productions again created new tourists who will return to the area and
support local businesses for years to come," a Pirate Race spokesperson
Survey results, including a list of local businesses where racers spent money, are available at www.pirateraceproductions.com/local/2011magicambc
Race Productions is hosting three more major races in 2011: The Mile
High 6 & 9 Hour Mountain Bike Challenge July 30, Three Peaks USA
UltraCross Sept. 25, and the Speedway National Cyclocross Series Race
Dec. 10. Sponsorship opportunities are still available.
Race Productions stages more than 40 cycling events every year and
operates Team PRP/Alpha Facilities Solutions, a national amateur cycling
team. In 2010, 2,300 racers from 22 states and Canada attended Pirate
Race events, raising more than $4,000 for its charitable partners.
For more information, contact Andrew Stackhouse at email@example.com
or visit www.pirateraceproductions.com