Epic Rides and Moots have entered into a two-year agreement naming Moots the official bike sponsor of the 24 hours in the Old Pueblo presented by Tucson Medical Center. Epic Rides created, and has produced, the 24 Hours in the Old Pueblo endurance race and festival since 2000.
Moots crew members will travel 900 miles from their high-altitude snowy home in Steamboat Springs, CO to Tucson, AZ to partake as the official bike sponsor and compete in the Southwest’s most popular 24-hour relay mountain bike event.
“Moots is very excited to be part of one of the largest 24 Hour events in the world,” said Jon Cariveau, Moots marketing manager. “The 24 Hours in the Old Pueblo is an endurance event with a great history. We’re looking forward to supporting Arizona’s cycling community and spending time in the famous Sonoran Desert.”
 
More than 3500 participants are expected in “24-Hour Town” beginning Friday, February 15. Racing starts at noon on Saturday and concludes after noon on Sunday. The vendor expo, complete with fun, food and entertainment will be open Friday, Saturday and Sunday. The predominately single track course, a ~ 16.5 mile lap with 1200 feet of climbing, is surrounded by the Tortolita, Catalina, and Galiuro Mountain Ranges.
“We are thrilled to have Moots as the official bike sponsor of the 24 Hours in the Old Pueblo presented by Tucson Medical Center,” said Todd Sadow, President of Epic Rides. “As a brand with such distinguished heritage and respect among the mountain bike community, their presence will provide event attendees with an additional layer of appreciation for craftsmanship and industry insights.”
Fair Wheel Bicycles, one of Moots’ newest authorized dealer partners, is a longtime partner of the event and the official bike shop for the 2013 event. Fair Wheel Bikes is Tucson's oldest and most reputable pro shop.
Additionally, Epic Rides and Moots have joined together to help raise awareness for Tucson Medical Center’s new 4-story Orthopedic and Surgical tower, slated to open in spring 2013. Moots has donated a Mooto X YBB mountain bike frame (a $3250.00 value), a Moots Cinchpost seat post (a $350.00 value), and a Moots Open Trail Stem (a $415.00 value) as raffle prizes for participants who complete a brief online survey <http://tiattmc.com/> . Three winners will be randomly selected on February 28, 2013. Winners announced in the Epic Rides eNewsletter.
For complete 24 Hours in the Old Pueblo presented by Tucson Medical Center event details, course maps and registration, visit: epicrides.com <http://www.epicrides.com/index.php?contentCat=5> .
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