Salsa Cycles has signed on as the chief sponsor for the 2010 Dirty Kanza 200 (DK200), an ultra-endurance bike race held in Kansas. Leaving from Emporia, as many as 150 riders will race 200 miles of gravel, looping through the Flint Hills region of east-central Kansas. They’ll encounter big hills, rough roads, high temperatures and strong winds. In 2009, just 15 of 85 racers completed an especially difficult race.
“The Dirty Kanza is one of the premier ultra-endurance gravel races in the United States and we are proud to be associated with it,” said Salsa marketing manager Mike Riemer. “It offers an extreme challenge for serious cyclists.”
Jim Cummins, co-promoter of the DK200, expressed excitement at Salsa’s involvement, saying, “One of our primary objectives was to identify a cycling company with which we could create a long-term relationship...their company philosophy, fantastic products and great people make them the perfect sponsor.”
“The Dirty Kanza embodies one of our core beliefs: that adventure can happen anywhere,” said Jason Boucher, Salsa general manager. “Combine a bike with a remote place and you’ve got an epic ride.”
Registration for the DK200 opens January 10.
ABOUT THE DIRTY KANZA 200
First pedaled in 2006, the Dirty Kanza 200 is an epic gravel road race through some of the Kansas Flint Hills’ most scenic countryside. Organized by Heartland Sports Promotions (HSP), the mission of the race is to give participants a truly life-enriching experience. For more information on the Dirty Kanza 200 visit www.dirtykanza200.com, or for more information on racing and events in the Midwest, visit HSP at www.heartlandrace.com.
REGISTRATION:
Will open Sunday, January 10, 2010, and will once again be conducted online at BikeReg.com
Field Limit:
For 2010, we will expand our field limit to 150 participants.
Note... Last year's limit of 100 participants was filled in just four days of registration. Mark you calendars now for January 10th. Don't wait too long, if you plan to race in 2010.
Classes:
Open Men
Open Women
Single Speed
Masters Men (50+) This class is new for 2010.
"Auxilary Events":
We are woking with The Emporia (KS) Convention and Visitors Bureau to create numerous activities for your support crew members and family members to enjoy throughout the weekend. So bring your spouse, significant other, kids, aunts, uncles, nieces, nephews and friends. More information on these activities will be coming in the next few weeks and months.
About Salsa Cycles
Salsa Cycles is a premier manufacturer of cycling frames, components and clothing. For 27 years, the privately owned, Minneapolis-based company has built a reputation on its exceptional bicycling frames and related products. Find Salsa on the web at
www.salsacycles.com.