founder Jeff Steber and partner Marv Strand, announce that Andrew Herrick is joining the company as its Chief Executive Officer. Herrick had spent the prior 11 years in an executive leadership position at crankbrothers, having sold the business 5 years prior and staying on as CEO until handing over the reins last summer. At that time, he stated that he wanted to find the next great opportunity in the complete bike industry. Andrew is also one of the founders of Pedro's Lubricants
and was director of GT Bicycles
for a period during the company's transition to its current ownership, Dorel
Steber and Strand had recently welcomed Eelco Niermeijer as the company's CFO. Eelco had come from a larger company environment where he held several financial positions at a public industrial group..
The company expects to make several more announcements related to additional engineering and sales talent in the next weeks. Intense will excite the industry and riders with a major product launch that will be announced in detail on March 17.
winner Joaquin Balaguer (center) with Hans Rey (right) and Andrew Herrick.