Bryson Martin Sr., the head honcho at Marzocchi USA for many years, has
split from the Italian suspension giant, and is launching an all-new
high-end mountain bike suspension brand called “DVO” (pronounced devo) Developed
Bryson and his team were long time Marzocchi employees who they left in May
2012 over claimed struggles with Marzocchi's parent company Tenneco. Bryson Martin was the founder of
Marzocchi USA and was the inspiration for the successful Bomber line as
well as many other iconic models over the past 23 years.
Marzocchi losing their supplier SR Suntour and not having a back up plan, I felt
that the future with Marzocchi would be extremely difficult and going my
own direction with my own suspension program was the way," explained Bryson
The new DVO Suspension Team consists of Tom Rogers who is a long time
industry veteran and former World Cup racer. Tom worked at Manitou for
ten years and then nearly ten years at Marzocchi,
focusing on damper designs. John "JP" Pelino was at Marzocchi for 16 years
handling operations, aftermarket sales and distribution support. Josh
Baltaxe has a graduate degree in Engineering and is a passionate bike
rider who brings the brains and science to DVO. Bryson
Martin Jr is a pro-level rider and business student who will help in
tuning, marketing and race support.
Bryson along with his USA-based
engineering team brings over 80 years of suspension building
experiencing and will launch suspension
products focused on the long travel market.
“We started with a
clean sheet of paper but didn’t look to re-invent the wheel," says Byrson. "We
addressed some critical areas of current suspension design to enhance
performance while making it easier for the consumer to tune or service
their own fork if desired.”
DVO is short for “Developed Suspension” and represents 30-plus years of suspension experience. DVO will launch during the Taiwan Bike Week held in Taichung Taiwan November 2012. DVO will have a booth at the Splendor Hotel in Taichung during Bike Week.
SR Suntour, claimed to be the worlds largest suspension maker, plans to install a dedicated production line to assemble DVO products (forks and shocks). “SR Suntour is an amazing company with a rich history in the bicycle business, although they are currently known for making low- to mid-priced suspension, they also produced a lot of great high-end products and were once a main player in the early days of mountain bike components," says Byson. “I’ve worked with SR Suntour for decades. They are passionate about building products and have dedicated themselves to making sure DVO Suspension will be a success."
For 2013 DVO Suspension will be working with downhill teams and individual riders while heading to as many races and events we can get to and our goal is to support some top World Cup DH Teams in the near future. “We will also work on other market segments within the suspension business and focus purely on the performance aspect,” says Bryson.
DVO Suspension is located in Valencia California and is a rider owned company.
DVO Suspension, 29033 Ave. Sherman Suite 203 Valencia, Ca 91355 USA 661-295-9500 or click here.