To promote their mint line of OutLaw freeride packs, CamelBak just announced that they have a new sponsorship agreement with Kirt Voreis. Voreis, the 2002 National Dual Slalom Champion and a current World Cup downhill racer, is one of the sport's most progressive riders. A professional biker since 1994, Voreis started out racing cross-country only to be hired later as a professional downhill racer. His racing experience and world travel eventually led him into freestyle, street riding and dirt jump competitions.
In return for his big buck CamelBak paycheck, Kirt calls CamelBak his exclusive backpack and hydration product supplier through the 2006-2007 season. CamelBak will integrate Voreis into its marketing programs in addition to leveraging his experience and expertise to drive product innovation. "I am stoked on this product and can see more ways for CamelBak to be an integral part of all aspects of biking," adds Kirt. "CamelBak makes the best mountain bike packs in the industry and it was an honor to have them include me as part of the team."
Outside of competition, Voreis is also a visible influence on the sport. For the last two years he has taken mountain biking straight to the people by stopping at bicycle dealerships around the country and going on rides with locals during his Allride Tour across North America. Whether he rides the kid's secret dirt jumps, a good downhill shuttle or an epic cross-country ride, Kirt joins anyone interested in riding a bike. The Allride Tour will hit the road again in 2006 stopping at major events, dealerships and local trails around North America. Catch Kirt and the Allride Tour right now at Sea Otter.
Voreis will also be featured in CamelBak's Originals national advertising campaign starting in May. "Kirt is a great ambassador for CamelBak through our shared values of excellence, innovation, and community," says Mac Tillman, VP of Marketing and Product Management.
WHAT'S AN OUTLAW?
The CamelBak OutLaw series is designed to meet the needs of many different freestyle and freeride athletes: free skiing, park and pipe snowboarding, big mountain skiing/snowboarding, hiking and heli skiing, to freeride mountain biking and motocross. |