BMC Switzerland, maker of
well-respected bikes in the pro road peloton, partners with the NoTubes Trans-Sylvania Epic (TSEpic) mountain bike stage race. TSEpic is the fastest growing mountain bike stage race in North
America. With a strong partnership
between BMC Switzerland and TSEpic, the 2013 race is assured to be the best,
According to Karim Pine, GM of BMC Switzerland
in the USA, "The TSEpic is a great partner for BMC because it represents
the same kind of innovative, out-of-the-box thinking that drives BMC product
development." Matt Heitmann, BMC Switzerland's USA Director of Marketing, chimes in,
"Like BMC, the TSEpic is breaking new ground and its directors, Mike Kuhn
and Ray Adams, bring the same kind of passion and quality to events that BMC
brings to its mountain bikes. On many levels, from social media to community
building, the TSEpic is a forward-thinking event, and such a great platform for
BMC to demonstrate its mountain bike excellence."
Switzerland’s reputation for being one of the most technologically advanced
brands in the world comes from their road bike designs. Even though the company was originally
founded to build mountain bikes and didn’t even have road bikes in their line-up
just over a decade ago.
BMC now returns to the dirt by building mountain designs that use
the same laser focus that led to road success.
Not only will a partnership with TSEpic be visible through BMC’s
position as the official bike of the race and under the riders of the newly
expanded TSEpic Team, but also through initiatives that will benefit
participants of the TSEpic and for mountain bike trails and mountain bikers in
the event’s home state.
State College, Pennsylvania, the TSEpic has garnered widespread acclaim and
gains rapid popularity due to camaraderie
and the world-class Pennsylvania trails.
The race is one of few events where riders of all stripes rub shoulders
for seven straight days with some of the best mountain bike racers on the
continent. With the burgeoning reputation and a place at the top of mountain
bike enthusiasts’ bucket lists across North America, the TSEpic, along with the
associated TSEpic Team, match perfectly with BMC Switzerland’s
objectives to expand reach in the mountain biking world.
“We’re very excited and honored to have
BMC choose to partner with us,” says TSEpic’s co-promoter, Mike Kuhn. “The opportunity to work with BMC, such an
incredibly well respected company and an undisputed leader in the industry, is
a dream come true. BMC’s recognition of
and willingness to do much more than just sponsor Trans-Sylvania, but to become
a true partner in our efforts to add more for our participants and to grow the
efforts of our Outdoor Experience Organization, is very invigorating. Plus, the opportunity to have the team aboard
the 29er teamelite and fourstrokes and the enduro focused trailfox is...well,
somebody pinch me and make sure I’m awake!”
last several months, BMC has signed world-class riders to their mountain bike
squad to represent the red and black from Switzerland at the highest levels of
the sport in 2013. Athletes include
multiple World Cup Overall Champion and 2-time Olympic Champion, Julien
Absalon (FRA); Lukas
Flückiger (SUI); Ralph Näf (SUI); and the USA’s own, Stephen
The NoTubes Trans-Sylvania Epic will take
place May 26 - June 1, 2013 and
includes categories for Solo, Duo, Experience and Epic Team participants. For more information, please visit TSEpic.com.
To view highlights and participants’ reflections on the 2012 TSEpic
experience, see: TSEpic - Summer
Camp for Mountain Bikers.
More information regarding BMC bikes and
the official bikes of the TSEpic can be found at BMC-Racing.com.